Brand work
Linked below is a collection of work completed for various organizations. Scroll past this section to view the portfolio or select the desired body of work below.
Diamond Edge Communications (DEC)
AD & PR SENIOR showcase
I was selected by Klein faculty to be the account director for the DEC student agency team charged with planning & executing the AD & PR Senior Showcase, Klein’s prestigious annual event to match students to employers. I oversaw a 5-member team develop a visual identity, integrated marketing campaign, fully-fledged website, and plan event space logistics. Notably, I allocated and monitored a $6,000 budget while being the primary middle-man for DEC and Klein faculty communication, ensuring all needs were met and deadlines reached.
Email Marketing
As part of the initiative to increase employer registration numbers via the EventBrite page, the team and I composed an email marketing campaign utilizing Mailchimp, a marketing automation and email marketing platform.
social media marketing
The team and I, in conjunction with PRowl Public Relations firm, constructed a multi-platform social media campaign from images photographed on-site.
Registration Form
As part of planning the event and building the website, the team and I developed an extensive registration form via Microsoft. Questions were carefully crafted so as to acquire essential data from students who apply to participate in the Senior Showcase.
Budgeting & Event Planning
Throughout the semester, I allocated and monitored a $6,000 budget via the creation of a cleverly crafted Microsoft spreadsheet. The team and I fleshed out logistics, which included room layout plans and partnering with a food pantry.
informational video
As part of an initiative to increase registration leads, provide a go-to resource for students, and establish a method for professors to convey event information to their classes, the team and I decided to create an informational video. I developed the narration, undertook video editing, and assisted with the scriptwriting & slideshow design for this production.
EVENT RECAP VIDEO
A video produced through a hired third-party that showcases the execution of the event.
National student advertising competition
In Spring of 2023, I was accepted via application to represent Temple University at NSAC, a premier advertising competition. Over 150 universities pitched integrated communication campaigns to a panel of judges in the attempt to construct the best response to the client case study. Alongside 14 classmates, I produced in-depth strategy that responded to Indeed.com's brief to raise UAC and assisted in the construction of a high-quality plans book, winning "Best Insights" and "Best Innovation" awards.
Diamond Edge Communications
(Client: Bridges 2030)
As an Account Director for this student-run agency, I elevated the quality of client deliverables through effective team management, clear communication & coordination, content strategy recommendations, and personal industry knowledge. In an effort to vastly streamline Bridges 2030's ability to acquire donors, partners, and volunteers, I headed the complete redesign of the main website. Bridges 2030 is a 501(c) (3) NGO that supports forcibly displaced communities through the UN Sustainable Development Goals.
Social Campaign
The client requested our team to prepare a number of social media posts across all available platforms as well as optimize the SEO and vocabulary of profile bios.
Volunteer & Donation Process
The team and I recognized shortcomings when it came to ease of access for interested parties to volunteer or donate to the non-profit. Therefore, we outlined & constructed a streamlined customer journey that ensures lead conversion. The team added a dedicated donation and volunteer page connected to a homepage button, links in social media bios, CTAs, and interim dedicated google forms.
CALIX internship
As Calix's Events and Social Media Marketing Intern, I contributed to the growth and management of their media presence through detailed strategy assessments, development of corresponding content action plans, social campaigns, a YouTube content worthiness audit, and a plethora of research initiatives.
Mini-Social Campaign:
I was provided with the opportunity to devise and execute a 4-post cross-platform campaign highlighting the efforts in filming their Market Activation Program for client use.
Focus podcast
During my tenure as a volunteer YouTube Content Manager for FOCUS, a Spotify podcast, I redesigned thumbnails to reflect brand theme/provided HEX codes.
