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Brand work

Linked below is a collection of work completed for various organizations. Scroll past this section to view the portfolio or select the desired body of work below.

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Diamond Edge Communications (DEC)
AD & PR SENIOR showcase

I was selected by Klein faculty to be the account director for the DEC student agency team charged with planning & executing the AD & PR Senior Showcase, Klein’s prestigious annual event to match students to employers. I oversaw a 5-member team develop a visual identity, integrated marketing campaign, fully-fledged website, and plan event space logistics. Notably, I allocated and monitored a $6,000 budget while being the primary middle-man for DEC and Klein faculty communication, ensuring all needs were met and deadlines reached.

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Email Marketing

As part of the initiative to increase employer registration numbers via the EventBrite page, the team and I composed an email marketing campaign utilizing Mailchimp, a marketing automation and email marketing platform.

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social media marketing

The team and I, in conjunction with PRowl Public Relations firm, constructed a multi-platform social media campaign from images photographed on-site.


Registration Form

As part of planning the event and building the website, the team and I developed an extensive registration form via Microsoft. Questions were carefully crafted so as to acquire essential data from students who apply to participate in the Senior Showcase. 

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Budgeting & Event Planning

Throughout the semester, I allocated and monitored a $6,000 budget via the creation of a cleverly crafted Microsoft spreadsheet. The team and I fleshed out logistics, which included room layout plans and partnering with a food pantry.

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informational video 

As part of an initiative to increase registration leads, provide a go-to resource for students, and establish a method for professors to convey event information to their classes, the team and I decided to create an informational video. I developed the narration, undertook video editing, and assisted with the scriptwriting & slideshow design for this production.


A video produced through a hired third-party that showcases the execution of the event.

National student advertising competition

In Spring of 2023, I was accepted via application to represent Temple University at NSAC, a premier advertising competition. Over 150 universities pitched integrated communication campaigns to a panel of judges in the attempt to construct the best response to the client case study. Alongside 14 classmates, I produced in-depth strategy that responded to's brief to raise UAC and assisted in the construction of a high-quality plans book, winning "Best Insights" and "Best Innovation" awards.   

Diamond Edge Communications
(Client: Bridges 2030)

As an Account Director for this student-run agency, I elevated the quality of client deliverables through effective team management, clear communication & coordination, content strategy recommendations, and personal industry knowledge. In an effort to vastly streamline Bridges 2030's ability to acquire donors, partners, and volunteers, I headed the complete redesign of the main website. Bridges 2030 is a 501(c) (3) NGO that supports forcibly displaced communities through the UN Sustainable Development Goals.     

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Social Campaign

The client requested our team to prepare a number of social media posts across all available platforms as well as optimize the SEO and vocabulary of profile bios. 

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Volunteer & Donation Process

The team and I recognized shortcomings when it came to ease of access for interested parties to volunteer or donate to the non-profit. Therefore, we outlined & constructed a streamlined customer journey that ensures lead conversion. The team added a dedicated donation and volunteer page connected to a homepage button, links in social media bios, CTAs, and interim dedicated google forms.

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CALIX internship

As Calix's Events and Social Media Marketing Intern, I contributed to the growth and management of their media presence through detailed strategy assessments, development of corresponding content action plans, social campaigns, a YouTube content worthiness audit, and a plethora of research initiatives.      

Mini-Social Campaign:

I was provided with the opportunity to devise and execute a 4-post cross-platform campaign highlighting the efforts in filming their Market Activation Program for client use.

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Focus podcast

During my tenure as a volunteer YouTube Content Manager for FOCUS, a Spotify podcast, I redesigned thumbnails to reflect brand theme/provided HEX codes.

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